Elizabeth Krause Email Address

Vice President Digital Channels, Global

Based at Cambridge University, the Naked Scientists are producers of professional science programmes and news articles that are shared internationally over radio, television and online. The weekly radio show features the cutting edge in scientific research from around the world, and is broadcast on the BBC, ABC Australia and as an international podcast.

From Jaguar to Oakley to Volcom, I have helped to develop and foster digital consumer engagement and loyalty for global brands through a commitment to business objectives, consumer insight, technology identification and implementation, and effective activation in all media types.My experiences have enabled me to quickly develop effective B2C strategies, and bring to successful adoption business-driving technologies. I have worked for both brand and agency - so I understand both unique perspectives. Seasoned digital media professional with expertise in product development, e-commerce, CRM, loyalty program development and digital engagement. SpecialtiesConsumer experience, loyalty, retention, CRM, database optimization, social media, e-commerce, online marketing and promotions, lead generation and management, brand loyalty, sales program development, and brand building.