Lisa Johnstone Email Address
@vizio.com
Vice President of Digital Marketing
America's #1 HDTV company.
Ambitious, tech-savvy digital marketing professional with over 15 years of experience utilizing web technology to build business, generate revenue, and meet or exceed ROI goals. Demonstrated ability to manage, lead and motivate teams in highly demanding fast paced environments. Superior communication, negotiation, and team leadership abilities. History of productive relationships with business partners and stakeholders. Strong skills in effectively orchestrating and managing global online brands and clearly defining, delivering and measuring website effectiveness. STRENGTHS: • Online brand positioning • Website content strategy • Website production • Agency and budget management • Direct response advertising and marketing • Ecommerce marketing • Search engine marketing • Email marketing • Testing and traffic analysis • Omniture and Google analytics • CMS/HTML5/CSS • Adobe Creative Suite
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