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Michelle Norris Email Address


Job Title

Demand Generation Manager


Vicor corporation designs and manufactures high efficiency power conversion products and systems.


Experienced, motivated and enthusiastic sales enablement, B2B marketing communications and channel marketing professional. I have the strategic insight and the in-depth tactical knowledge of all the key channels necessary to ensure effective lead generation, awareness building, thought leadership and pipeline support strategies are developed and implemented successfully to support overall business objectives. And at the same time ensure the sales team is excited, engaged and armed with all the information and content required Specialties: Strategic and tactical marcoms planning and execution: demand generation through all key channels (eg direct mail, advertising, emailings, web, conferences, webinars, seminars, social media, trade shows); thought leadership, branding and awareness building (eg PR, white papers, newsletters, original research, blog posts, editor meetings); and development and production of collateral and sales support materials. Development of infrastructure and process for lead nurturing and follow-up. Expert with marketing automation platforms and their integration with CRM.

Last University
Graduated from Kingston University
Lives in Milwaukee.

Other people working at Vicor:

Stephen GerminoMarketing and Business Development
Barry KelleherPresident, Brick Business Unit
Michael McNamaraVice President, Quality and Technical Operations
Michael SchipaniDirector of Sales Operations
Daniel SweetManager, Environment, Safety and Health
Robert DerobertisDirector, Global Marketing and Communications
Jeremy McNallyTech Leader and Senior Programmer Analyst
Chester FirekDirector of Marketing Vicor Corporation
Debbie HalkoPayroll Manager
James A. SimmsCorporate Vice President, Chief Financial Officer, Treasurer and Secretary
Patrizio VinciarelliChief Executive Officer Vicor
Joseph JefferyVice President and Chief Information Officer
Jacquelyn ElwellBrand Builder and Digital Marketing Strategist and Content Marketing Expert and Global Marketing Leader
Carolyn BaltasManager of Creative Services
Patrizio VinciarelliChief Executive Officer Vicor
Richard NagelSenior Manager
Boyer ValmontCommodity Manager
Kai JohnstadManager, Global Product Marketing
John SturmLean Transformation Leader
Al DoyleCorporate Vice President and Chief Information Officer
J. Reed*****@vicorpower.com
Robert Russell********@vicorpower.com
Diane DrapeauSenior Human Resources Manager
Nancy Grava******@vicorpower.com
Robyn Wheaton********@vicorpower.com

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