Michelle Norris Email Address

Demand Generation Manager

Vicor corporation designs and manufactures high efficiency power conversion products and systems.

Experienced, motivated and enthusiastic sales enablement, B2B marketing communications and channel marketing professional. I have the strategic insight and the in-depth tactical knowledge of all the key channels necessary to ensure effective lead generation, awareness building, thought leadership and pipeline support strategies are developed and implemented successfully to support overall business objectives. And at the same time ensure the sales team is excited, engaged and armed with all the information and content required Specialties: Strategic and tactical marcoms planning and execution: demand generation through all key channels (eg direct mail, advertising, emailings, web, conferences, webinars, seminars, social media, trade shows); thought leadership, branding and awareness building (eg PR, white papers, newsletters, original research, blog posts, editor meetings); and development and production of collateral and sales support materials. Development of infrastructure and process for lead nurturing and follow-up. Expert with marketing automation platforms and their integration with CRM.