Brand Builder and Digital Marketing Strategist and Content Marketing Expert and Global Marketing Leader
Vicor corporation designs and manufactures high efficiency power conversion products and systems.
I am a brand builder who finds innovative ways to tell a company’s story. I use my expertise in digital marketing, social media, and content development to help elevate my organization’s message, increase brand differentiation, and increase lead generation. Proven success in developing corporate marketing strategies including website development/search engine optimization, social media optimization, marketing automation, campaign development, and project management.Reputation for excellent communication, organization, and troubleshooting skills while working with all levels of an organization and in high paced environments. Core strengths include:Digital Marketing-Website Development, HTML, WordPress-Search Engine Optimization (SEO)-Pay Per Click Campaigns (PPC)-Automated & Triggered Email Campaigns: Act-On, Silverpop, ExactTarget-CRM Management: Salesforce.com, Microsoft Dynamics -Social Media StrategiesContent Marketing-Writing & Editing-Website, Blog, Email-Infographics, E-books, Videos, Podcasts, Newsletters, White Papers, Surveys, Webinars, By-lined articles, Research Papers. Communications & Strategy-Staff, Vendor & Agency Management-Public Relations, Analyst Relations-Brand & Channel Development-Market Research & Analysis-Speaking Engagements & Event Management-Demand Generation & Lead Nurturing
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