Executive Vice President
Viacom is an entertainment content company, The company creates television programs, motion pictures, short-form content, applications, games, consumer products, social media experiences, and other entertainment content for audiences.
Senior Executive, Enterprising Leader & Insightful Business Strategist who builds content organizations that thrive at the intersection of creative storytelling, innovation, operational excellence, data, and collaboration. THE SOUNDBYTES:Delivers digital, social, experiential, and traditional strategies that establish brands as original, trusted, and relevant.Exceptional career success in creating and driving the content and integrated marketing vision that gives brands a clear and credible point of view. Draws upon a broad range of business, media, social, and cultural influences and embraces new ideas to bring disruptive, timely concepts to the forefront. Anticipates trends and gains deep market insights to appeal to unique audiences and positively influence the consumer/fan experience.Trusted Advisor to management teams, and other stakeholders in resolving complex business problems and providing steady leadership during times of change. Puts the right people, culture, infrastructure, and processes in place. Works across functions to drive strategic clarity, transparency, and collaboration. THE SHORT STORY:Chris Ficarra’s passion for creative expression is reflected in the stories he tells. Creativity is only half the equation, as under Chris’s leadership, a new branded content studio has been transformed into an award-winning, full-service integrated marketing and content group with impact on billions in annual revenue. He draws upon a differentiating blend of imaginative storytelling, innovation, operational excellence, data, and collaboration to establish brands as original, trusted, and relevant.SUBJECT MATTER EXPERT:A thought leader and invited keynote speaker, Chris draws upon deep industry insights and an understanding of market trends to deliver digital, social, experiential, and traditional strategies that appeal to unique audiences and positively influence the consumer and fan experience.