Bingqing ('Ice') Ge Email Address

Director, Data Science

Viacom is an entertainment content company, The company creates television programs, motion pictures, short-form content, applications, games, consumer products, social media experiences, and other entertainment content for audiences.

Data-driven storyteller with background in psychology and computer science, who believes in turning ideas into reality. Skilled in coding (R/Python/SQL), scraping, statistical analysis, visualization, modeling, machine learning and asking the right questions Specialization in Data Science: Think analytically about complex problems, manage large data sets, deploy statistical principles, create visualizations, build and evaluate machine learning algorithms, publish reproducible analyses, and develop data products. Key Specialties: • Data analysis with R and Python • Web scraping and data mining • Google Analytics & Adwords Qualified Individual • Quantitative/Qualitative Research Methods (survey, focus group, in-depth interview, experimental design, A/B test, secondary data research, competitor analysis, industry specific research and analysis, etc.) • Statistics: regression model, correlation, t-test, ANOVA, predictive modeling Working knowledge of: Google Analytics, social listening, SEO, email optimization, social media campaign management, UTM tracking, CRM, website management and content strategy. Data Analysis & Visualization tools: SPSS, SAS, R, Matlab, Python, Excel (pivot table), Tableau. Digital Analytics tools: Netbase, Google Analytics, Simply Measured, YouTube analytics, Pinterest Analytics, Facebook Insights, Omniture, etc. Market Research tools: MRI, comScore, Mintel, Zodiac, etc.