Chief Marketing Officer, Velocity
Viacom is an entertainment content company, The company creates television programs, motion pictures, short-form content, applications, games, consumer products, social media experiences, and other entertainment content for audiences.
Dario Spina is the EVP of Viacom Velocity, a full-service integrated marketing and creative content group. Spina leads all marketing and branded entertainment efforts across the Music & Entertainment (MTV, VH1, Comedy Central, Spike, Logo, CMT, TV Land) divisions. They are an award-winning marketing team that develops and customizes insights-driven, fan experiences for advertising partners. Spina leads partnerships and implementing marketing initiatives and convergent sponsorships on linear, digital and social platforms. Under his direction, Velocity launched an industry-leading suite of products including Echo, the Velocity Content Network and the Echo Social Graph, which provide a strategic approach to content creation, implementation and measurement of all social media programs. Spina also oversees Scratch, a specialized team of cultural and strategy experts designed to drive engagement and value in unique ways. Before working solely on branded entertainment, Spina was the Senior Vice President of Marketing at Spike where he led the consumer, and integrated marketing teams at the start of the channel’s formation. He began his career at Viacom in 1999, as Director of Promotions at MTV Interactive. Before that, Spina held various positions in advertising at DDB Needham and worked in the music industry in marketing and creative at Mercury/Island Def Jam Records. Under Spina’s leadership, the work produced by Viacom Velocity has garnered over 100+ campaign honors and has been regularly featured in Adweek, Ad Age, Variety and more over the years. Dario Spina currently serves on the Board of Directors for Shine Global, a prosocial organization that gives voices to children by telling stories of their resilience to raise awareness, promote action and inspire change. In addition, Spina also serves on the Publishing Advisory Board at Pace University. He holds an MA from Seton Hall University and earned his undergraduate degree from Pace University.