Nick Wakefield Email Address

Director of Talent Acquisition and Retention

USA Truck provides comprehensive capacity solutions to a broad and diverse customer base throughout North America. Our Trucking and USAT Logistics divisions blend an extensive portfolio of asset and asset-light services, offering a balanced approach to supply chain management including customized truckload, dedicated contract carriage, intermodal and third-party logistics freight management services. For more information, visit usa-truck.com or usatlogistics.com.

PROFILE Talent leader that enables organizations strategic and operational plans by interviewing, engaging, developing, and retaining the talented and diverse associates capable of delivering the ‘job to be done’ by sourcing candidates through multigenerational tactics, targeting diverse populations, engaging community resources, deploying keyword/ search campaigns and extending the organizations culture through social media. HIGHLIGHTS OF RESULTS • Establish annual recruiting and retention plans addressing the needs of regional operating centers and enabling centers to exceed growth goals by 62% • Developed annual recruiting and social sourcing strategies that resulted in marketing cost per hire of $258 (industry average $800) and reducing annual spend by $1.5 million • Pioneered digital, mobile, multigenerational, and social recruiting strategies shifting 68% of applicant traffic onto mobile devices and driving applicant abandonment rates below 12% • Reengineered performance review, corrective action, and talent development programs to clarify expectations and define performance • Executed RFP for Applicant Tracking System that automated workflow, decreased hiring cycle, and created approval process leading to a return on investment of 462% within nine months