Martha Soto Email Address

Senior Director Planning and Strategy

Official site of Univision Communications - Reaching Hispanic America through demographic information, articles and other resources for advertisers.

I get inspired by engaging consumers with the power of a story well told and the strategy of a brand based on insights. The experience of uncovering insights and developing brand strategies has helped me to build content arquitectures and make branded entertainment relevant to the Hispanic Market in all media platforms. Working on the entertainment business allows me to experience how media and brands create popular culture. I am also able to influence positively on business results by being part of this content creation together with the power of digital and social media. I am a Brand Strategist, a Content Curator for marketing platforms and an "explorer" by nature. Cultivator of insight-driven marketing strategies that inspire creative ideas. Passionate about the Hispanic consumer across levels of acculturation.Team player with a consistent outlook on new, unique opportunities and experiences. Specialties: Branded Entertainment / Content • TV, Digital and Social Media • Hispanic Marketing • Influential Marketing • Advertising • Storytelling • Strategic Planning • Marketing Strategy Development • Research Development and Execution • Consumer Packaged Goods • Beauty • Baby Care • Alcoholic and Non alcoholic Drinks • Community Outreach • Focus Group Moderation • Voice over • Master of Ceremonies • Public Speaking