Michel Nahon Email Address

Director Performance Analytics

United Rentals Inc. is an equipment rental company that offers rentals to customer base construction and industrial companies, utilities, municipalities, homeowners, and communities along with new and used equipment sales, servicing, and safety training.

Analytics allows you to outperform your competition across all functions and better serve your customers. To be a data driven Enterprise means so much more than using Excel. Business Analytics gives you visibility and empowers front line managers. It enables you to forecast, be proactive and inspect what you expect from your day to day operations. To achieve all these, companies need to make sure they: 1) Focus their energy on the right questions 2) Collect the data and insights 3) Analyze the data 4) Disseminate the insights to key decision makers across all functions Most companies focus on 2) and 3). Winners focus on 1) and 4). Peter Drucker said “The most common source of mistakes in management decisions is the emphasis on finding the right answer rather than the right question” Specialties: Business Intelligence Business Analytics Customer Insight Direct Mail Data Science Marketing Pricing Strategic Marketing