Peter Demaris Email Address
@unitedhealthgroup.com
Vice President Marketing, Digital Strategy
UnitedHealth Group is a managed health care company that offers health care products and insurance services.
Highly strategic marketing executive with over 26 years experience including a solid blend of online (17yrs) and offline (26 yrs) marketing. The last 2 positions/companies I built a successful direct to consumer acquisition business through SEM, SEO, Display Media, Affiliate Marketing, Direct Mail and other offline mediums. Recent focus has been on building the company's Social Media and Mobile Strategy. Additional focus on building and managing a membership web site with a goal of creating a member experience that provides value and maximizes retention. Specialties: Consumer marketing, Digital marketing, direct to consumer acquisition, product management, digital/mobile strategic management, consumer experience, subscription marketing, loyalty and retention, email/CRM, Social Media.
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