Stacey Brand Allen Email Address

Marketing, GTM Devices and Feature Marketing

The Ultimate Fighting Championshipr brand is the world's leading professional mixed martial arts association and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFCr fight programs feature six live pay-per-view events annually through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in Japan, Globosat in Brazil and Bravo in the United Kingdom. Zuffa, LLC licenses the distribution of its fight show DVDs through Studioworks Entertainment, a Ventura Distribution company.

Innovative and passionate executive with experience in multiple industries with progressively increasing responsibility. Able to successfully lead teams and partner with key stakeholders to achieve strong performance results. Well-respected leader who uses strong communication skills to build and maintain collaborative relationships both inside and outside organizations. Extensive knowledge and experience working with big brands and new IP while leveraging 360° marketing tools including focus on digital media. *Brand Management *Celebrity Endorsement *Product Marketing *Promotions *Launch Strategy *Ad Sales *Product Placement / Integration *Licensing *Digital Media *Advertising *Media Planning: *Contract Negotiation & Execution *Community Marketing *Social Media *Content Marketing *3rd Party Partnerships *PR/ Communications *Event Marketing *Mobile Apps *Account Management *Research *CRM *ROI Analysis *LTV *Pricing & Monetization