Senior Level Marketer of Multi-million Dollar Sports and Entertainment Brands
The Ultimate Fighting Championshipr brand is the world's leading professional mixed martial arts association and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFCr fight programs feature six live pay-per-view events annually through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in Japan, Globosat in Brazil and Bravo in the United Kingdom. Zuffa, LLC licenses the distribution of its fight show DVDs through Studioworks Entertainment, a Ventura Distribution company.
My professional experience is grounded in data-driven, integrated marketing with expertise in brand development, sponsorship sales & activation, and event management. Combined with an emphasis on targeted, personalized communications, I believe in promoting the value of the experience with the brand at every touch point. “Do what you do so well that they will want to see it again and bring their friends.” - Walt Disney
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