Alex Parraga Email Address

Multifaceted Marketing Leader and Brand Builder and Doer

UC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living environment like no other!

Brand building. That's what I do, and what I'm passionate about. I’ve spent 20 years in this fast-paced, dynamic, and ever-changing marketing & advertising game. A good chunk of that time was spent working with global brands at some of the top advertising agencies in the world. Today, I oversee branding and digital strategy for a top ten public national university. I’m passionate about business strategy, creativity, and the point at which they intersect. I’m also endlessly curious about consumer mindsets and behavior. Having worked across all major communication channels, with a heavy emphasis on digital, I bring a modern understanding of how to approach marketing from a holistic and integrated standpoint. Starting with insight-driven strategy, seeing it through to sound execution, and optimizing based on results and learnings. I also bring a unique marketing versatility derived from broad experience across a range of brands, industries, and initiatives. This translates into a fresh and objective perspective in tackling marketing challenges. I thrive in team environments—learning from and partnering with those around me, leading teams, coaching direct reports, bringing positive energy, and doing what it takes to achieve the task at hand. All while having a little fun along the way. Specialties: integrated marketing communications, corporate branding, digital marketing, digital strategy, e-mail marketing, advertising production, loyalty marketing, online advertising, emerging media, social media, CRM, analytics and measurement