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Sherry Smith Email Address


Job Title

Managing Director, Retail Media, Americas

Triad Retail Media

Founded in 2004, Triad Retail Media(r) pioneered digital retail media and has led the industry ever since, transforming eCommerce properties into channels where brands can inform, inspire and turn shoppers into buyers.Triad Retail Media(r)'s leading retail partners include Walmart, eBay, Asda, Toys"R"Us, CVS, Sam's Club and many other notable retailers. The company has thrice been named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in St. Petersburg, Florida, Triad employs nearly 700 people in 15 offices worldwide. For more information on the company, visit their website or social media channels: LinkedIn, Facebook, Twitter or Instagram.


I am a digital marketing executive with 20+ years of experience helping brands and retailers reach and engage shoppers at pivotal moments in their path to purchase. At Triad Retail Media, I have the honor of working with the world’s largest retailers like Walmart, Sam’s Club, Asda, CVS and more, turning their digital properties into highly-trafficked publishing platforms. I directly oversee our client teams, serving our retailers while partnering with brands to help them deliver engaging, relevant advertising that shoppers can truly benefit from in their purchasing process. No day is ever the same in this fast-paced, evolving industry. There’s always energy around a new strategy to test, a new technology to learn, or a new challenge to embrace. It’s that spirit of innovation and desire to be better each day that I enjoy, while striving for a healthy work/life balance for myself and my team. Specialties: Digital Marketing, Shopper Marketing, Promotion Planning, Strategy & Execution, Developing and Leading Successful Teams, Sales and Negotiations

Last University
Went to California State University-Fullerton
Lives in Saint Petersburg.

Other people working at Triad Retail Media:

Danielle StewartSenior Campaign Manager
Ted BeaudryDirector of SEM and PLA Partnerships
Bobby MunchelSenior Programmatic Analyst- US Retail
Magaly LozanoPayroll Specialist and Human Resources Assistant
Alesia StevensonExecutive Assistant to Vice President, Retail Media
Ginger LowerStaff Data Scientist
Jill WeinreberSenior Sales Manager Digital Partnership Marketing
Tara Mellon*******@triadretail.com
Trevor BynumCopywriter and Content Marketing Strategist
Stephen RaleighVice President, Information Technology Enterprise Services
Steve CawoodHead of Ad Sales Marketing
Lauren MalagutiOmnichannel Marketing and ECommerce
Lorraine CooperHead of Mid-Market Sales, Canada
H. Ritch******@triadretail.com
Eric MethChief Strategy Officer
Shane BradleySenior Sales Manager
Jessica CarneyExecutive Assistant to Chief Executive Officer
Greg MurtaghCo-Founder
A. Richardson**********@triadretail.com
Dana WiedermanStrategic Communications Manager
John Kuemmel********@triadretail.com
Rachel CostelloSenior Vice President of Account Management and Revenue Operations
David J. MorganDirector, Retail Media
Misty BrownChief People Officer
Randy BagbyDirector, Information Technology Infrastructure
Stephanie PriceAssociate Real Estate Manager
Doreen KnottsVice President of Strategic Partnership, Bed Bath and Beyond and Buybuy BABY
Rich DistlerChief Financial Officer
David HaaseGlobal Chief Development Officer
Sean CheyneyExecutive Vice President, Global Retailer Sales

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