Sherry Smith Email Address

Managing Director, Retail Media, Americas

Founded in 2004, Triad Retail Media(r) pioneered digital retail media and has led the industry ever since, transforming eCommerce properties into channels where brands can inform, inspire and turn shoppers into buyers.Triad Retail Media(r)'s leading retail partners include Walmart, eBay, Asda, Toys"R"Us, CVS, Sam's Club and many other notable retailers. The company has thrice been named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in St. Petersburg, Florida, Triad employs nearly 700 people in 15 offices worldwide. For more information on the company, visit their website or social media channels: LinkedIn, Facebook, Twitter or Instagram.

I am a digital marketing executive with 20+ years of experience helping brands and retailers reach and engage shoppers at pivotal moments in their path to purchase. At Triad Retail Media, I have the honor of working with the world’s largest retailers like Walmart, Sam’s Club, Asda, CVS and more, turning their digital properties into highly-trafficked publishing platforms. I directly oversee our client teams, serving our retailers while partnering with brands to help them deliver engaging, relevant advertising that shoppers can truly benefit from in their purchasing process. No day is ever the same in this fast-paced, evolving industry. There’s always energy around a new strategy to test, a new technology to learn, or a new challenge to embrace. It’s that spirit of innovation and desire to be better each day that I enjoy, while striving for a healthy work/life balance for myself and my team. Specialties: Digital Marketing, Shopper Marketing, Promotion Planning, Strategy & Execution, Developing and Leading Successful Teams, Sales and Negotiations