Executive Vice President, Global Retailer Sales
Founded in 2004, Triad Retail Media(r) pioneered digital retail media and has led the industry ever since, transforming eCommerce properties into channels where brands can inform, inspire and turn shoppers into buyers.Triad Retail Media(r)'s leading retail partners include Walmart, eBay, Asda, Toys"R"Us, CVS, Sam's Club and many other notable retailers. The company has thrice been named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in St. Petersburg, Florida, Triad employs nearly 700 people in 15 offices worldwide. For more information on the company, visit their website or social media channels: LinkedIn, Facebook, Twitter or Instagram.
An Innovative performance marketing leader and nationally recognized senior marketing and media executive with 14+ years of growing revenue and profits through online and offline media. Proven expertise in media negotiation, buying and selling, audience segmentation and targeting, website testing, business development, copywriting, and overall strategy and performance management. Specialties: Marketing, offline and online advertising, media buying, business strategy, direct response copywriting, media negotiation, strategic partnership development, brand management, social media strategy, customer experience strategy and management, database monitization, analytics, audience segmentation and persona development, business intelligence, web analytics, podcast production, Omniture, multivariate testing, commercial production, sales training, media sales, and campaign management.
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