Bill Schilling Email Address

Vice President of Demand Generation, Enterprise Marketing, Legal Solutions

Thomson Reuters is a media and information firm that acts as a source of intelligent information for businesses and professionals.

B2B | B2C Marketing Leader and Technologist, equipping companies with the tools of modern marketing needed to attract, engage, convert and retain today’s always-connected customers. --- Today’s customers use multiple devices throughout the day to access the Internet to do research, manage transactions, stay connected with people and watch entertainment. For many organizations, implementing modern marketing techniques that attract, engage, convert and retain hyper-informed customers across their buying journey is a difficult chore. It’s detailed work. It requires strategy and creativity...and a solid grasp of marketing technology, digital marketing, multichannel campaign management and content leveraging. That’s where I can help. My core strength is equipping companies with the latest tools needed to transform classic marketing into a modern, digital marketing practice that fuses content and campaigns to drive demand, deliver leads and increase customer engagement. I’ll show you how to integrate marketing automation with website, search, social media, content and CRM to energize that practice. The net result is awareness, inquiries, leads, sales opportunities and meaningful interactions with people at any stage of today’s online-centric B2B | B2C buying process. ---