Director of Marketing
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I love understanding consumers – their needs, their behaviors, what influences their choices – and using that knowledge to accelerate business growth. I have done this successfully over a 15 year career at small and large companies that are retail and e-commerce driven. My field of experience is diverse and includes consumer packaged goods, food & beverage, financial and subscription services, health and sports specialty, and collectibles & art. I deliver results by knocking down barriers to revenue growth, relentlessly focusing resources and messaging on the consumer value proposition and developing new products and services for which consumers are willing to pay a premium. Brand & Product Management • Consumer Products & Services • New Product Development • God-to-Market Strategy • Direct Response Marketing • Brand Strategy & Positioning • Customer segmentation • P&L Management • Leading cross-functional team • Integrated Marketing Programs • Agency Partners Management • New Product Launches • Business Strategy, Analysis & Planning • Data-Driven Testing & Analytics • Customer Acquisition and Retention Programs