Ewelina Aiossa Email Address

Permalance Marketing

Topix Pharmaceuticals, Inc., headquartered in Amityville, New York, is committed to developing, manufacturing and marketing innovative therapeutic and cosmetic skin care solutions that meet the dispensing needs of physician partners and their patients.

Ewelina Aiossa is a noted beauty authority, brand strategist, and an experienced C-suite marketing executive with a demonstrated history of brand successes and strategic roadmap creation. She began her career in the beauty sector as one of the original executive team members at Topix Pharmaceuticals, Inc., a #1 custom-branded skincare provider, contract manufacturer and R&D partner to many established beauty brands. A visionary with the ability to consistently deliver tangible results, operational insight, and collaborative leadership style, she was recruited to help the professional skincare brand SkinCeuticals (L’Oréal) elevate marketing and spearhead innovation inclusive of medical devices and topical skincare. As the brand’s AVP Marketing, she was at the forefront of defining integrated aesthetic offerings and retail/merchandising activations. Marrying corporate skills with indie ingenuity she has led marketing for Eau Thermale Avene and spearheaded rebranding of the Glytone line (Pierre Fabre Group, USA). Ewelina also founded the consultancy group B.I.G. [Branding, Innovation, Growth], providing concept-to-counter solutions, business development expertise, and strategic growth advisement. Her clients range from stealth startups and mid-sized venture-backed companies to industry leaders (Repechage, Glowbiotics, Clarity Rx). Ewelina has always balanced left-brain and right-brain thinking and has a distinctly consumer-centric approach to brand building. She is an ingredient and formulary expert with a strong knowledge of ideation to post launch. She applies marketing disciplines to business strategy, whether serving as a retained advisor, conducting market research and validation to assess new opportunities, or developing programs to identify, generate and retain new leads. A sought-after writer and keynote speaker, Ewelina has presented at ExL Pharma's 7th Digital Pharma East (2013), KOL Insider conferences, and the alumni organization at Edinboro University of PA. She has been published in peer-reviewed journals: Journal of Digital & Social Media Marketing (Henry Stewart Publications, Volume 1; 2013-14) and Journal of Brand Strategy (Volume 8; 2020-21). She was quoted on skin care-related issues in the MedEsthetics magazine (2015, 2018), featured in Where Brains Meet Beauty™ podcast and served as Industry Council for the UBM - Dermatology Times (2016-2020). Ewelina was named a CMO Psychic (2018) by CMO.org, an honor bestowed on leaders who accurately predict notable trends. She graduated Magna Cum Laude with a Bachelor’s degree from EUP.