Brian Radics Email Address

Consultant and Board Member

An entertainment complex that provides competitive golfing games for individuals and groups of all ages and skill levels. Its golf balls contain computer microships that track each shot's accurace and distance and the upscale facilities offer a wide range of food and beverages.

A unique individual integrating 20+ years of strategy consulting with deep expertise in building both small, fighter brands and iconic, category leader brands, all done with a fun, high-energy personality that drives results. Living at the confluence of technology and experiential marketing to create purposeful, authentic brands and business models.His real genius lies with people: connecting, inspiring, and motivating people across his team, executives, cross-cultural, cross-functional, and external partners. Because at his heart, he is most passionate about connecting with others. He has been authentic to this belief throughout his time consulting for Gatorade & Coors Light, and as the architect building brands in M&M's, Coca-Cola, Johnnie Walker, Smirnoff and TopGolf. During this time, Brian has built deep expertise in connecting brands to consumers through the entire value chain: consumer insights, strategy, new product development, integrated marketing campaigns, commercial execution, measurement and evaluation. Brian is an ideas man who can roll up his sleeves to crank out activation, while also understanding the art of guiding others. Brian has lived, worked, studied, and traveled extensively and places at his core diversity in thought and experience.