Brian Radics Email Address

Chief Marketing Officer

An entertainment complex that provides competitive golfing games for individuals and groups of all ages and skill levels. Its golf balls contain computer microships that track each shot's accurace and distance and the upscale facilities offer a wide range of food and beverages.

A unique individual integrating strategy consulting with culturally relevant brand building and performance marketing done with a fun, high-energy personality. Brian places at his core diversity of thought + experience, enabling him to unlock the best from each person or entity he interacts. He is a modern marketer living at the confluence of technology and authentic experiences with a long trail of purposeful, authentic brands and business models that both matter and grow. Brian joined Hotaling & Co. to continue his journey as a purpose-driven brand storyteller. Yet, this is a new challenge as he is now a leader in a small, nimble company with a large growth ambition. Brian's remit is to fuel brand growth while strengthening brand equity and shaping an aspirational corporate reputation. Brian served as the global head of marketing at the Topgolf Entertainment Group where he defined the brand purpose and identity, built a modern marketing group and capability, established a systemic portfolio architecture and instilled a performance marketing mindset and routine that fueled the rapid growth of Topgolf brands and business across the globe. His real genius lies with people: connecting, inspiring, and motivating people across his team, executives, cross-cultural, cross-functional, and external partners. Because at his heart, he is most passionate about connecting with others. He has been authentic to this belief throughout his time consulting for Gatorade & Coors Light, and as the architect building brands in M&M's, Coca-Cola classic, Johnnie Walker, Smirnoff and Topgolf. Brian also served as the Portfolio Director of Multicultural Marketing at Diageo where he shaped the brand strategies and actions with consumers, partners and thought leaders that reflect our diverse marketplace reality. Through all this, Brian has built deep expertise through the entire value chain: consumer insights, strategy, new product development, integrated marketing campaigns skewed towards digital, commercial execution, measurement and performance optimization.