Susan Valenti Email Address

Executive Vice President, Corporate Marketing

Tompkins Financial Corporation is a NY state based financial services holding company with $5 billion in assets, providing community banking

Marketing communications and branding professional with a keen ability to drive strategic thinking and deliver solutions across all disciplines including advertising, events, collateral, promotion, database marketing, online, public relations, and internal communication. Directed strategic planning, development and execution of marketing programs targeted to retail financial services customers and prospects. Led professional staff of 26 to aggressively acquire, retain and cross-sell customers in support of $1.8 billion revenue plan. Managed budgets valued to $35 million. Greatest asset is the ability to define large strategic objectives, divide them into manageable, measureable tasks, and build and manage teams to execute against them and drive results. Successful in leading diverse cross-functional teams to achieve objectives and meet critical deadlines in constantly evolving environments. Experienced in managing vendor relationships to deliver key messaging creatively, effectively and within brand. Led initiative to re-brand Bank One to Chase in fourteen states with 1300 branches and 2500 ATMs and across multiple national businesses without loss of former brand equity, while adding positive attributes of Chase. Specialties: Leadership - project management, national scope, stakeholder engagement Communications - acquisition, retention, & deepening, cross-discipline, diversity Branding - guideline development, brand change, multi-brand environment