Vice President
Tinder is a location-based social search mobile app that facilitates communication between mutually interested users, allowing matched users to chat.
For the last decade, Rosette Pambakian has crafted PR campaigns and sculpted brand identities to launch companies into the spotlight and hearts of the public. With a keen understanding of consumer demands and what makes news headlines, she serves as the strategist that matches company goals with consumers' needs within a marketplace to create brand affinity and awareness. Working with top business leaders, she streamlines media strategy, develops brand objectives and creates the company's core messaging. She employs her unique and diversified skill-set to educate members of the media and advocate the company's vision in a way that engages a global audience. As Tinder's Vice President of Communications and Branding, Rosette has been with Tinder since its launch in 2012 and is part of the early team that changed the dating landscape forever with the first product to attract the Millennial generation. Now, Tinder users in 190+ countries are connecting with others around the world on their mobile devices. More than 18,000 people are swiping on Tinder every second, resulting in more than 26 million matches across the globe each day. With 1 million new user logging onto Tinder every week, the app has become more than just the way people meet: It’s a global, cultural phenomenon.
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