Director of Digital Marketing + Brand Content Engagement
TIAA is a non-profit corporation that provides financial services to academic, research, medical, cultural and government fields. Their services include Retirement Plans, IRAs, Mutual Funds, Life Insurances etc.
I am a strong digital marketing leader with a track record of building on-line engagement programs that drive business results. My ability to translate business goals into effective digital strategies is a passion. I am a respected teambuilder who has led cross-functional groups to transform organizational cultures to adopt new digital marketing technologies including social media marketing. My experience includes over 20 years at Fortune 500 companies including American Express and TIAA. Specialties: Customer Acquisition, Digital Marketing, Social Media Marketing, Social Media, Social Listening, Social Media Advertising, Marketing Strategy, Customer Segmentation, Customer Acquisition, Customer Loyalty, New Product Development, Content Development, Digital Customer Service, Customer Service, Customer Experience
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