Diette Barnett Email Address

Client Experience and Go-To-Market Manager

Dex Media provides software to help local businesses run and grow. CRM, Text and Email Marketing, Social Media, Websites and more. Get Started with Thryv!

Seasoned marketing professional experienced in developing and implementing strategic marketing plans at a local and national level. I have a proven track record of successfully directing the work of outside agencies, vendors and staff, related budgets and contracts. Additional strengths include the ability to handle multiple projects, bringing them to completion within deadlines and to budget. •Developing new marketing programs that generate revenue.•Adding dollars to the bottom line through negotiations and money-saving programs.•Creating and executing of strategic marketing plans that include TV, radio, print, outdoor, digital, public relations and social media.•Managing of B2B and consumer focused collateral with consistent brand messaging.•Working cross functionally with key internal stakeholders such as Product, Pricing, Sales and Senior Management.•Directing and managing the work of outside advertising agencies and vendors.•Developing and managing budgets for all marketing programs including media, collateral, events, sponsorships, events, promotions, vendors and agencies.•Specialties: Branding, negotiation, budgeting, marketing communications, media planning.