Anna Lee Email Address

Chief Operating Officer

The Iconic is a Sydney-based, Australian online fashion and sports retailer.

As the Chief Executive Officer at Flybuys, Anna leads the national growth and performance of Australia’s most favourite loyalty program. Anna has an inspiring and energetic approach to the day-to-day, leading over 300 Flybuys employees to make everyday spending simple, safe, and rewarding for over 8m Australians. She leads with integrity, intellect, and authenticity to develop a constructive, diverse and inclusive organisational culture that isn’t ‘business as usual’. With close to 30 years' experience, Anna has managed broad remits including Operations, Finance, People & Culture, Legal, Risk and Compliance, IT and Office Management functions. Starting her journey with Big 4 disciplines, she has since paved a successful fast-tracked career in high growth corporate environments across Australia, NZ and APAC across organisations including The Iconic, NORA, Groupon, Adshel (now oOh!media) and now, Flybuys. Anna was named #1 in Ragtrader’s Tech 20 (top Tech Influencers in Australian Fashion) in February 2019, and was the finalist for the Thomson Reuters Accounting Excellence Awards for both CFO of the Year and Finance Team of the Year in 2015. She has been covered and profiled in publications including Tech 20 2019, Ragtrader People 2019, Business Connect and Acuity Magazine. Anna’s passion for inclusivity and supporting women in business continues with her membership with Chief Executive Women (CEW) and, over the years, as brand ambassador for Dress for Success and the CA ANZ Program (Anna is a Chartered Accountant). In addition, Anna sits on the Industry Advisory Council for University of NSW, School of Accounting, Audit & Taxation. Anna also speaks regularly to audiences on gender equality, career development, finance, customer advocacy and retail topics.