Elaine Kuo Email Address

Marketing Director

Tencent, Inc. has grown into China's largest and most used Internet service portal.

- 9+ years of marketing experience in high tech industry.- Developed and managed marketing plans, budgets, and schedules for cost effective, high impact programs that maximize marketing ROI.- Strong understanding of Channel ecosystem – role of distribution, VAR, and DMR.- Channel marketing strategy execution with Distributors and Reseller Partners. This includes MDF co-marketing, ROI analysis, communications, case study programs, content creation and delivery.- Metrics driven with experience in digital campaign creations and executions such as email marketing, Google Adword, and Retargeting.- Managed large tradeshows, partner events and vertical market shows.- Experienced in translating complex technology into compelling content that resonate with customers, media, and partners.- Experienced in developing customer oriented sales tools and collaterals such as banners, flyers, product datasheets, brochures, and other sales kit materials.- Experienced in managing cross-functional collaboration to achieve overall marketing goals.