Christina Grayson Email Address

Regional Director of Marketing

Taylor Morrison Home Corporation (NYSE: TMHC) is a leading national homebuilder and developer that has been recognized as the 2016 and 2017 America's Most Trusted Home Builder by Lifestory Research. Based in Scottsdale, Arizona we operate under two well-established brands, Taylor Morrison and Darling Homes. We serve a wide array of consumer groups from coast to coast, including first-time, move-up, luxury, and 55 plus buyers. In Texas, Darling Homes builds communities with a focus on individuality and custom detail while delivering on the Taylor Morrison standard of excellence.

SENIOR BRAND AND STRATEGIC MARKETING EXECUTIVE 2019 Marketing Director of the Year, Sales & Marketing Council, Building Industry Alliance - Plus 2017 & 2016 -- Two Years In a Row Named Marketing Leader Of the Year - Awards of Excellence, TBBA Brand Strategy / Marketing & Communications Management / Digital & Online Award-winning, creative and talented marketing professional with more than 15 years of branding and management experience. Marketing executive responsible for directing all company branding and strategic marketing and communications initiatives at both the corporate and consumer level. During my career, I have served as marketing planning consultant, advising internal and external clients and creating strategic and tactical marketing plans. Responsible for both analytical and creative considerations, I have delivered fully integrated plans designed to meet and exceed sales and revenue goals. From concept through to delivery I have the ability to develop highly effective multi-channel solutions and use a strong integrated approach to planning which combines digital, advertising, direct marketing, database management, promotions and public relations with a strong use of research, competitive analysis and a belief in the strength of measuring, learning and adjusting. I'm known as a highly motivated, independent, problem-solver who truly understands brand principles. I have held various executive level marketing positions including Corporate Director of Marketing for a national hotel and casino company and have managed full service ad and creative marketing agencies. I have inspired agencies and teams in creating award winning campaigns. I specialize in creating brands and building awareness through strategic and comprehensive marketing initiatives. I have led both B2B and B2C marketing as well as corporate and project marketing management. To sum it up, my job is driving strategic direction through comprehensive marketing strategy and plans/budgets, innovative and creative campaign launches and unique brand positioning.