Vin Reilly Email Address

Vice President

With more than 50 years’ experience, Symetra elevates people's lives through retirement, employee benefits.

Innovative Revenue Management Leader with Global Strategy Experience For the past 8 years, I created and led an innovative pricing and revenue management capability which generated ~$850 million of incremental revenue at Time Warner Cable. My revenue management philosophy is a “value-based” approach grounded in deep customer insights that balance the “Science” of sophisticated analytics with the “Art” of experience. In the competitive and disruptive media/technology marketplace, I have a track record of finding significant hidden revenue opportunities on multiple levels – from long term pricing strategies to short-term promotional tactics. Critical to my success was the ability to become a “trusted advisor” to the senior leadership team while supporting the marketing, sales, product and finance teams. By leveraging my extensive business strategy experience, my pricing and revenue recommendations seamlessly supports and integrates into the broader strategic agenda of the business. Early in my career, I was a key strategic advisor, both domestically and internationally, to top management teams of such global leaders as Cadbury Schweppes, PepsiCo, General Motors, and Goodyear. Grew revenue by optimizing pricing/promotion, acquiring new customers, launching new products and entering new markets. Unlocked value in underperforming businesses by improving product/customer mix, rationalizing operations and identifying competitor vulnerabilities. Strong record in revenue management, pricing, promotions, big data/analytic platforms, marketing, strategic planning, and financial modeling.