Rachelle Crain Email Address

Marketing Director

Starwood Retail Partners is a full-service shopping center asset management organization, owned by Starwood Capital Group. Our company was formed in June of 2012 to acquire, redevelop, lease, manage, market and operate the shopping centers in our portfolio. Our hands-on ownership approach is designed to generate maximum return on our properties. We partner with best-of-class investment firms to finance our properties, advantaged by Starwood Capital Groups exceptional reputation and strong working alliances in the capital markets. Exceptional retailer relationships are a hallmark of Starwood Retail Partners, established by the mutual respect, professionalism, trust and confidence our team members have created in the retail community throughout their careers. We are committed to working with our retailers, putting them into the right properties at the right time and in doing so, developing highly productive retail environments and mutual success.

Experienced and creative marketing professional responsible for developing and implementing a strategic marketing and sponsorship sales plan and related budget for the shopping center to increase net operating income, center sales and traffic. Plans focus on loyalty marketing, digital and social media strategies, public relations, advertising, special events and entertainment, and seasonal initiatives. Establishes strong and trusted business relationships with peers, direct reports, media representatives and community constituents. Actively involved in local networking organizations, and chairs a variety of committees to support business and economic development of the shopping center's primary and secondary trade areas.