Trevor Hadick Email Address

Director, Performance Marketing

Spirit Airlines is an ultra low-cost, low-fare airline based in Fort Lauderdale

I am an experienced marketer and loyalty program manager, currently leading large health and non-profit clients at Merkle through multiple cross departmental engagements. Many of our clients choose us for our leading edge strategies, analytics and media partnerships, creating award winning work that drives the vertical forward. Previously, I managed loyalty operations and analytics at Spirit Airlines as well as business analytics at a hotel start-up known as Stay Pittsburgh. At Spirit I oversaw the program's analytics, partnerships and loyalty program, for the subscription as well as the frequent flyer program. At Stay Pittsburgh (https://staypittsburgh.com/), I managed pricing and revenue management as well as business analytics for the start-up. --- As an experienced marketer, I have 5 categories that set me apart from others. My experience marketing in various mediums, from digital to traditional, optimizing each one. Those marketing efforts have been used in partnerships, clients or our own campaigns, some for loyalty programs others for promotions or customer loyalty. The ability to analysis from beginning to end, to improve the overall marketing budgets ROI, to achieve scalable campaigns. 1) Marketing - Direction Mail - Display - Email - Loyalty - OTT - Paid Search - Personalization - Promotions - Radio - Segmentation - Social - Targeted Offers - TV 2) Loyalty Partnerships - New Partner Acquisition - Expansion & Growth Plans - Strategic Alignment - Marketing - Relationship Management - Contract Negotiation 3) Subscription & Loyalty Programs - Product/Program Enhancements - Product Differentiation - Strategic Position - Revenue Growth - Customer Acquisition - Customer Retention & Engagement - Program Marketing - CRM 4) Analytics - Guest Insights (SQL, R, Python) - Product Strategy/Enhancements - Database Management - Data Governance - Data Warehousing - Dashboards (Excel, Tableau, Power BI) - Forecasting - Media Attribution - Media Mix Modeling - Omni-Channel (Cross Channel) Performance Analysis 5) Pricing & Revenue Management - Business Acumen - Data Mining - Forecasting/Modeling - Project Management - Process Improvement - Segmentation - Six Sigma (Yellow Belt) - Yield Management