Hillary Jurgensen Email Address

Director of Customer Relations

Spirit Airlines is an ultra low-cost, low-fare airline based in Fort Lauderdale

Sales and Marketing -- Knowledge of principles and methods for showing, promoting, and selling products and services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Designed, developed and implemented marketing and sales campaigns, fundraisers, employee incentive programs and contests. Evaluated target markets and proposed marketing strategies. Managed all phases of direct mail projects, monitored production teams, recruited and guided vendors, oversaw print operations and coordinated mailing process. Communications and Media -- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Promoted products and services; generated leads and initiated sales. Established and improved client communications; maintained ongoing relationships. Conducted surveys and analyzed results. Coordinated, planned and contributed at trade shows and special events. Served as both representative and as liaison. Administration and Management -- Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique and coordination of people and resources. Customer and Personal Service -- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. Addressed customer inquiries, interpreted and delivered information, proposed suggestions, provided guidance, identified, investigated and negotiated conflicts. Specialties: Strategic Market Planning New Product Launch Market Identification/Penetration Promotional Campaigns Advertising Campaigns Ad Layout/Design Budget and media planning advertising management business development online advertising e-commerce marketing communication brand management customer segmentation expo presentations website management