Paul Morris Email Address

Chief Digital Officer

Specsavers is a retail store that specializes in private optical retailing.

Senior executive with diverse international experience in business development, marketing, brand strategy and customer experience. Experienced in leading change in business strategy and realignment of technology and business models to more effectively engage customers at every touchpoint. 20 years working in nine markets, 14 in Asia leading growth of Tesco brand, Marketing Director in China and Malaysia. Have worked in diverse cultures and organisation structures, served on local country boards and managed large scale business units with budget responsibility of £900mn in UK. Digital marketing and customer experience leader, who has effected change in business processes, customer service and business strategy across Marketing, Retail and Banking operations. Strengths in brand management, customer marketing and communications, multichannel transformation and development of strong propositions to earn customer and colleague loyalty. Grounded in research & analytics, fluent in new customer facing technology, alumni of Google squared. Wide experience of market entry studies & industry analysis in Central Europe and Asia.