Dario Garma Email Address

Head of CRM, E-Commerce and Strategic Partnerships

Specsavers is a retail store that specializes in private optical retailing.

I’m a strategic marketing leader with a track record of delivering above target results through data driven marketing and applying integrated multichannel marketing strategies. Building and leading a passionate high-performing team of exceptional marketing professionals has enabled me to implement and execute highly effective programs for a globally recognised iconic heath and retail brand. As a team we have used customer insight and best fit marketing technology to drive strategy, customer acquisition, campaign development, and increase customer value. My passion for leveraging data to build a customer centric marketing framework in the business has seen me become a specialist in customer relationship management strategies and technology. Key skills and responsibilities include: •Ownership of Customer Contact Strategy •Lead the “end-to-end” customer cycle •Build and creation of Single Customer View •Development of RFM Models focusing on lifetime value of a customer •Part of a Global Marketing community sharing best practice and learnings •Creating integration between CRM and Digital marketing •Manage major third-party relationships •Customer Retention strategies and activities •Implemented Marketing Automation •Data strategy & data architecture •Customer Insights and analytics