Alex Banys Email Address

Senior Director of Global Ecommerce and Digital Marketing

Specialized Bicycle Components is a sports company which provides human resources, sales, finance, outdoor industry, cycling, distribution, and ecommerce.

Leading ecommerce initiatives for the North American subsidiary of Victorinox Swiss Army, the maker of a portfolio of products that represent a proud 130 year family-owned heritage of commitment to quality and innovation in both multi-functional and iconic design that withstands the test of time. Specialties: Web Analytics, UX design management & testing, Agency management, Search Engine Marketing, Affiliate program management, Email marketing, comparison shopping engines, display advertising, customer re-targeting, A/B and Multivariate Testing, landing page optimisation, media buying, budget management. Relevant Software Skills: Coremetrics, Omniture SiteCatalyst & SearchCenter, BT Fresca Commerce, Monetate Agility Suite, Google Adwords, Google Analytics, Mercent Feed Aggregation, Linkshare Affiliate Management, Baynote product recommendations, SLI Site Search, Bazaarvoice Reviews. Received MSc with merit from the London School of Economics in 2011. Dissertation on community building in the digital fitness space received distinction. Certified as a Level 1 CrossFit Coach. PADI Certified Rescue Diver.