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Alex Banys Email Address


Job Title

Senior Director of Global Ecommerce and Digital Marketing


Specialized Bicycle Components is a sports company which provides human resources, sales, finance, outdoor industry, cycling, distribution, and ecommerce.


Leading ecommerce initiatives for the North American subsidiary of Victorinox Swiss Army, the maker of a portfolio of products that represent a proud 130 year family-owned heritage of commitment to quality and innovation in both multi-functional and iconic design that withstands the test of time. Specialties: Web Analytics, UX design management & testing, Agency management, Search Engine Marketing, Affiliate program management, Email marketing, comparison shopping engines, display advertising, customer re-targeting, A/B and Multivariate Testing, landing page optimisation, media buying, budget management. Relevant Software Skills: Coremetrics, Omniture SiteCatalyst & SearchCenter, BT Fresca Commerce, Monetate Agility Suite, Google Adwords, Google Analytics, Mercent Feed Aggregation, Linkshare Affiliate Management, Baynote product recommendations, SLI Site Search, Bazaarvoice Reviews. Received MSc with merit from the London School of Economics in 2011. Dissertation on community building in the digital fitness space received distinction. Certified as a Level 1 CrossFit Coach. PADI Certified Rescue Diver.

Last University
Attended London School of Economics and Political Science
Based in New York.

Other people working at SBC:

Michael SinyardChief Executive Officer and Founder
Ron PollardExecutive Human Resources, Chief Information Officer and CPO
Emily WattsSenior Manager, Projects at Wasserman
Mark CoteR and D Engineer
Jerry McGlynnChief Information Officer Specialized Bicycle Components
Erick MarcheschiGlobal Marketing Manager
Stephanie SellersPeople and Culture
Colin DawHead of Enrollment and Enablement
Scott LeeSenior Brand Marketing Manager
Marcie WebsterBusiness Owner
Simon HomerManaging Director UK
Aaron TaylorOakley Optical Sales Representative NYC and Manhattan and North Jersey
Trevor MarshallGeneral Event Hand
Hunter LyngInternational Custom Business Developer
Cody SmithPeople Programs Manager
Jennifer CapassoDirector of Communications
Megan SandsUSA Marketing Lead

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