Danielle Petrangeli Potteiger Email Address

Executive Director, US Marketing

Spark Therapeutics is challenging the inevitability of genetic disease by discovering, developing and delivering treatments in ways unimaginable - until now.

Innovative, results-driven pharmaceutical marketing professional with over eight years of both industry and agency experience. Often sought after for developing targeted personal promotion tactics, or rebranding and re-launching existing programs. Approaches each project with overall brand plan and strategy in mind, while developing effective, novel, results-driven tactics. Responsive to trends, lifecycles, and changing landscapes, and takes pride in ability to collaborate with internal and external stakeholders—including co-workers, patient advocacy groups, key opinion leaders, and partner agencies. Therapeutic area experience includes: allergy/immunology, rare diseases, infectious diseases, oncology, neurology, virology, and gastroenterology.Key capabilities: Personal and non-personal promotion; Direct to Physician marketing; Direct to Consumer marketing; Peer to Peer/Patient live and webcast series; Brand planning; Key Opinion Leader development and management; Customer Relationship Management campaigns; Rebranding launches; Digital marketing; Journal and Online advertising; Commercial/Medical/Legal/Regulatory review; Regional and national congress planning; Cross-functional team leadership; Agency management