Sharon Nelson Email Address

Director, Marketing Solutions Group and Content Marketing

SourceMedia provides market information, including news, analysis, and insight to the financial services and related industries such as accounting and technology, through its publications, industry-standard data applications, seminars and conferences. Its flagship publications, including American Banker, National Mortgage News, The Bond Buyer, and Accounting Today, have helped build SourceMedia's reputation as the pre-eminent information source in its respective markets. Consulting services, software, and data provided through its two divisions, National Regulatory Services (NRS) and Accuity, facilitate regulatory compliance, funds registration and data flow among institutions in the investment, insurance, and financial service industries. The news, information, data, consulting services, and marketing solutions SourceMedia delivers is packaged in any format customers prefer and need - in person, in print or online, including newspapers and magazines, reference directories, database products, software, Web seminars and live events. SourceMedia's 750,000 worldwide clients and subscribers range from c-level executives to business-unit heads to line managers - from the front office to the middle office to the back office. SourceMedia employs more than 1,200 employees worldwide, with headquarters in New York and offices in Chicago, Washington, DC, and London.

Results-oriented, creative, tech-savvy marketing professional with experience in both product management and strategic multi-channel marketing (including product positioning, sales, promotion, market research, content creation, direct marketing, and digital) Extensive experience in educational and professional publishing, as well as financial industries, both B-to-B and B-to-C. Strong P&L management experience with emphasis on results. Proven leader, with ability to build cross-team relationships. Specialties: Budgeting & analysis; marketing planning; sales presentation; product marketing and development; promotion, direct mail and online marketing; team management and building cross-functional team relationships; web content management; writing.