Mitchel Forney Email Address

Director of Product Marketing

Softheon strives to create simple solutions to complex problems. Our turnkey, Software-as-a-Service (SaaS) and Business Process as a Service (BPaaS) solutions, have provided end-to-end tracking, monitoring, and reporting of business activities for over 15 years. These channels are related to individual and small group enrollment, financial management, and customer relationship processes. Understanding that healthcare is constantly evolving, our solutions can be deployed and configured within 90 days. This agile development process positions us to quickly adapt and adhere to the latest regulatory developments. Continuing our history of success, we are proud to be trusted by 37% of healthcare payers participating on public exchanges, managing 24% of their membership.

I bring a rich history of results-driven marketing and product marketing to any B2B company. I leverage an uncanny ability to absorb large amounts of complex information and translate it into insightful and outcomes-focused plans. I work both strategically and tactically, across teams, to deliver needed results. I am passionate about working with people. I obsessively transform the needs and challenges of my coworkers into actionable solutions. I'm the person in meetings that helps everyone feel heard and distills group feedback into focused next-steps. I drive consensus and excitement, and no meeting is wasted if I participate. Contact me at m@mitchelforney.com. Experience in Industries / Target Markets: Accounts Payable Automation | B2B | Banking and Finance | Emergency Response and 9-1-1 | Enterprise Contact and Call Centers | Healthcare, Hospitals, and Health Insurance | Invoice Capture | Property and Casualty Insurance | SaaS Management | Software Asset Management (SAM) | Telecommunications | Workflow Automation | Cyber Security | Enterprise Information Technology | On-Premise Software | SaaS | SMB Quick Hits on my Experience: Accounts Based Marketing (ABM) | Battle Cards | Buyer Persona Development | Case Studies | Competitive Intelligence Reporting and Competitive Analysis | Content Creation | Deep Understanding of Marketing Concepts | Demand Generation | Email Marketing | Excellent Verbal And Written Communication Skills | Field Marketing | Growth Hacking | Inbound Leads | Key Success Metrics and Key Performance Indicators (KPIs) | Marketing Automation Tools | Marketing Management | Messaging Development | New Products and Markets | Overall Go To Market GTM Strategy | Partnership With Sales | Product Marketing | Product Positioning | Product Launch | Project Management | SaaS and Software Marketing | Sales Enablement | SEO | Services Marketing | Subject Matter Expert | Trade Shows | Training | Understanding of Data Analysis | User Events | Value Proposition | Webinars | Working Knowledge of Marketing Tactics