Lars Christensen Email Address
@snowflake.com
Vice President Marketing Demand Generation
Financing Intangibles
Seasoned B2B marketer with over 14 years experience in direct marketing for leading software companies. Proven track record of developing integrated demand generation campaigns that produce robust sales results. Highly competent strategic thinker, while maintaining a keen eye for detail. Specialties: Lead Generation, Demand Generation, Account-based marketing (ABM), Integrated Marketing Programs, Campaign Management, Direct Marketing, Field Marketing, Lead Tracking, Testing, ROI Analysis, Metrics, Sales and Marketing Operations, Marketing Systems, SFA, CRM, Management, Budgeting, Events, Seminars, Web Seminars, Trade Shows, Customer Marketing, Customer Lifecyle Management, International rollout SaaS, Enterprise Software. Systems: Marketo, Eloqua, DemandBase and Salesforce.com, Engagio :: International campaign rollout
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