Chief Marketing Officer
Smile Brands Inc. is the largest provider of support services to dental groups in the United States based on the number of dental offices.
Experienced VP marketing focused on driving revenue by addressing the new realities of today’s customer-directed buying process with content marketing and lead generation programs that identify and nurture prospects as they begin research online. Skilled at developing meaningful brand messaging, highly visible and differentiating content, website SEO, targeted digital demand generation programs, and sales enablement tools for each phase of the purchase cycle. Specialties: Message development, brand building, strategic planning, thought leadership, content marketing, digital demand generation, SEO, marketing operations, program analysis/optimization, new product launch, market research, customer relationship management.
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