Joseph Vandette Email Address

Chief Marketing Officer

About Smart & Final: Smart & Final is a Los Angeles, California based operator of 255 non-membership warehouse stores operating under the Smart & Final and Smart Foodservice Cash & Carry banners that sell perishable and non-perishable food and foodservice products to both traditional household customers and small business owners. Smart & Final's market area includes Washington, Oregon, Idaho, California, Arizona, Nevada, and Northern Mexico. Financially, Smart & Final's sales in 2006 were in excess of $2.1 billion.

Customer-centric senior marketing and digital executive with 20 years of progressive management experience, and a successful track record of delivering transformational results in both public and private organizations. Strategic marketing leader recognized for driving overall enterprise growth and building a brand strategy to increase visibility and steer business across all platforms through the unification of analytics, customer experience, brand purpose, creative communication, and marketing technology. Owner of the holistic customer experience strategy and growth acceleration initiatives across all brand touchpoints, leveraging specific performance metrics for campaign effectiveness, channel creation, campaign ROI, and lead generation. Inclusive leader who creates an atmosphere that celebrates diverse backgrounds and perspectives, while accommodating the different needs and working styles of each team member to achieve collective success. EXPERTISE: MARKETING & ADVERTISING - Customer & Brand Strategy - CRM & Customer Experience - Media & Communications - Creative & Production - Loyalty Development DIGITAL TRANSFORMATION - Omni-Channel Strategy - E-Commerce - Change Management - Web & Mobile Development STRATEGY & ANALYTICS - Competitive Strategy - Performance Analytics - Consumer Insights - P&L Oversight - Team Development