Tj Reilly Email Address

Executive Vice President Performance Media and Innovation

Signet Jewelers Limited engages in the retail sale of jewelry and watches in the United States, the United Kingdom, the Republic of

With more than a dozen years of eCommerce, Marketing Strategy and Analytics experience, T.J. has acquired a unique cross-functional skill-set which includes a deep understanding of digital marketing, business process design, and strong operational expertise, all backed by the technical ‘know-how’. Project Management and Solution Management have also been a part of his consulting background, managing teams ranging from 4-16 resources and driving solutions ranging from e-commerce implementations to multi-channel marketing engagements. TJ has first-hand experience throughout the Solution Development Life Cycle, with his most recent focus being centered on helping businesses evolve the way they grade success --- by developing a holistic go-to-market strategy and defining unified goals across marketing channels in support of that plan -- so the business benefits from additional cross-team synergy and efficiency today, while developing a culture and execution cadence which promotes long-term growth. Key Competency & Passion: Where Omnichannel Marketing Strategy combines with Attribution Measurement & Advanced Business Analytics (bringing marketing, web, and customer data together in a cohesive measurement strategy, turning data into insights that make sense and insights into actions that make dollars.) Marketing: Paid Search; SEO; Email; Display Tactics, Affiliates, Analytic tools: SQL/Database; Impala, Web Analytics (CoreMetrics/SiteCat/WebTrends) and Marketing Analytics (ClearSaleing, GoogleAdwords), Customer Data/CRM and relevant segmentation/measurement practices (e.g. RFM, LTV) Additional Skills and Tools: Project Management; System Analysis & Application Design; Process Redesign; Testing & QA associated to Solution Development Lifecycle practices. MS Project; Visio; Crystal Reports; SQL/Access; HTML; ASP; .NET; XML; SharePoint; WebSphere Commerce