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Tj Reilly Email Address


Job Title

Executive Vice President Performance Media and Innovation

Signet Jewelers

Signet Jewelers Limited engages in the retail sale of jewelry and watches in the United States, the United Kingdom, the Republic of


With more than a dozen years of eCommerce, Marketing Strategy and Analytics experience, T.J. has acquired a unique cross-functional skill-set which includes a deep understanding of digital marketing, business process design, and strong operational expertise, all backed by the technical ‘know-how’. Project Management and Solution Management have also been a part of his consulting background, managing teams ranging from 4-16 resources and driving solutions ranging from e-commerce implementations to multi-channel marketing engagements. TJ has first-hand experience throughout the Solution Development Life Cycle, with his most recent focus being centered on helping businesses evolve the way they grade success --- by developing a holistic go-to-market strategy and defining unified goals across marketing channels in support of that plan -- so the business benefits from additional cross-team synergy and efficiency today, while developing a culture and execution cadence which promotes long-term growth. Key Competency & Passion: Where Omnichannel Marketing Strategy combines with Attribution Measurement & Advanced Business Analytics (bringing marketing, web, and customer data together in a cohesive measurement strategy, turning data into insights that make sense and insights into actions that make dollars.) Marketing: Paid Search; SEO; Email; Display Tactics, Affiliates, Analytic tools: SQL/Database; Impala, Web Analytics (CoreMetrics/SiteCat/WebTrends) and Marketing Analytics (ClearSaleing, GoogleAdwords), Customer Data/CRM and relevant segmentation/measurement practices (e.g. RFM, LTV) Additional Skills and Tools: Project Management; System Analysis & Application Design; Process Redesign; Testing & QA associated to Solution Development Lifecycle practices. MS Project; Visio; Crystal Reports; SQL/Access; HTML; ASP; .NET; XML; SharePoint; WebSphere Commerce

Last University
Went to Saint Louis University
Based in Akron, Ohio.

Other people working at Signet Jewelers:

Gina DrososChief Executive Officer
Neal GriffithsHead of Information Technology Assurance
Shawn CorneliusExecutive Vice President of Information Technology
Cathy ('Rings') FischerChief Marketing Officer Senior Vice President Strategy and Innovation General Manager
Daryl BurrowsInformation Technology Operations Manager
Amy WeegarLead Business Analyst Customer Data
Shaun CarneyFinance Director
Joan Hilsonj*****@signetjewelers.com
Jane LilleySenior Director Information Technology Digital Technology
Richard Brodrickr*****@signetjewelers.com
Brandon Houseb*****@signetjewelers.com
Howard MelnickExecutive Vice President, Global Chief Information and Technology Officer
Chris HennSenior Solutions Engineer
Linda BremkampDirector of Content Strategy and Development
Jeremy Droegej*****@signetjewelers.com
David Bouffardd*****@signetjewelers.com
Vincent SinisiExecutive Director, Equity Research

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