Vice President, Signet Corporate Affairs
Signet Jewelers Limited engages in the retail sale of jewelry and watches in the United States, the United Kingdom, the Republic of
Signet Jewelers Ltd. is the largest retailer of diamond jewelry in the world. Signet operates approximately 3,500 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria Of Jewelry, H.Samuel, Ernest Jones, Peoples and Piercing Pagoda. Signet also operates JamesAllen.com. The company’s annual sales of approximately $6.4 billion derive from the retailing of jewelry, watches and associated services. Bouffard began his 37-year career with Signet in its US division in 1981 in Philadelphia-area field operations. From 1986 – 1991 he served as director of sales, merchandising, and advertising in New York City, and was then named estate jewelry general merchandising manager. Moving to the home office in Akron, Ohio in 1994, he served as marketing director of corporate store promotions through 2003, marketing director of public relations and promotions through 2006, and in 2007 was promoted to vice president of public relations. In 2012, he was named to his current position in Signet Corporate Affairs, focusing on corporate social sustainability (CSR) / social ethical & environmental (SEE) issues, strategic communications, industry and government relations, and corporate giving. Bouffard is actively involved in industry organizations such as Jewelers of America (JA), its Ethical Initiatives Committee (EIC), and World Diamond Council (WDC KP Task Force) and Responsible Jewelry Council (RJC Chair, Standards and Communications Committee). He is an accredited member of the Public Relations Society of America (PRSA), the Women’s Jewelry Association (WJA). Bouffard Chairs Signet’s CSR, Strategic Corporate Communications, and Corporate Giving Committees, and has served in Signet's “Connections” and “GEMS” Mentoring Programs. Bouffard received his undergraduate degree from Widener University in Philadelphia, his MBA from Case Western Reserve University, and his Graduate Gemologist accreditation from the Gemological Institute of America.
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