Jens Nicolaysen Email Address

CMO

Shinesty is an online retro clothing retailer that founded in June 2014.

With a formal background in business and lifelong passion for understanding consumers and their motivations, I've found balance as a marketing consultant developing insights and actionable strategies that grow businesses and brands in today's competitive marketplace. I have a proven track record of success as both a team member and leader, combining creativity with an analytical business sense to solve big questions and capitalize on opportunities through the development of relevant, meaningful offerings grounded in the needs of consumers.Based out of Boulder, CO, I've helped organizations of all sizes - from local start-ups to global Fortune 500 corporations - understand their consumers, and ultimately develop unique, brand-credible growth strategies through: new product development and innovation; advertising and communications development; feasibility studies; positioning development and more. My experience and expertise has spanned categories including: bottled water, soft drinks, yogurt, pet products, candy, pizza, whiskey, craft beer, quick-service restaurants, apparel, tech, and continues to grow.