Managing Partner
As a leading Global CRM solution provider, Selligent develops CRM and e-business solutions for mid to top tier companies that need to develop and sustain first class relationships with their customers in order to remain competitive. Selligent offers an integrated range of CRM products, covering Marketing, Sales and Customer Care. This integration ensures that all customer interactions, no matter where they are initiated, benefit from complete and consistent customer information. Selligent's unique Global & Local" technology allows customers local freedom of operation while ensuring global coherence of all customer information. Industry templates and top-class customisation functionality facilitate the modelling of a customer's business processes and speed up the implementation of the system. The business processes drive the implementation approach in a natural way. The Selligent CRM system uses the most advanced technology and is based on open industry standards. This makes it easy to integrate Selligent into a customer's IT environment. Selligent's service teams, together with a range of implementation partners, ensure that all implementation projects run smoothly and that customers obtain the highest possible return on investment in the shortest period of time."
I am passionate about helping SaaS companies design, execute and optimize sales and marketing strategies that align with the modern Subscription Buyer Journey. I have spent my career in sales and demand generation contributing over $50M personally throughout my career. I spent the last decade in SaaS working for industry leaders like Responsys, Zuora and SuccessFactors. I have also consulted hundreds of subscription start-ups, executives and entrepreneurs. Through these experiences, I witnessed the shift to a customer-controlled market and saw traditional demand generation efforts fail to deliver. The traditional methods of marketing, lead generation and sales were no longer driving the results companies needed. This market shift and need for expertise in the new model was the catalyst for launching Executive Answers and DemandVue. I lead an amazing team @Selligent helping brands execute Consumer-First marketing and meet the high expectations of the modern consumer.
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