Dajana Guja Email Address

Vice President, Global Marketing and Operations

As a leading Global CRM solution provider, Selligent develops CRM and e-business solutions for mid to top tier companies that need to develop and sustain first class relationships with their customers in order to remain competitive. Selligent offers an integrated range of CRM products, covering Marketing, Sales and Customer Care. This integration ensures that all customer interactions, no matter where they are initiated, benefit from complete and consistent customer information. Selligent's unique Global & Local" technology allows customers local freedom of operation while ensuring global coherence of all customer information. Industry templates and top-class customisation functionality facilitate the modelling of a customer's business processes and speed up the implementation of the system. The business processes drive the implementation approach in a natural way. The Selligent CRM system uses the most advanced technology and is based on open industry standards. This makes it easy to integrate Selligent into a customer's IT environment. Selligent's service teams, together with a range of implementation partners, ensure that all implementation projects run smoothly and that customers obtain the highest possible return on investment in the shortest period of time."

• Experienced life sciences professional with extensive biopharmaceutical industry experience across the drug development, product commercialization and lifecycle value chains. • Career focused in growth-strategy management consulting defining, developing, recommending and communicating innovative and actionable value-maximizing business, market, product, brand, franchise, and technology growth strategies to senior stakeholders, aligned with corporate strategic goals. • Extensive experience in scientific and market assessment of early-stage and pipeline compounds and products for biopharmaceutical, medical technology and consumer health care clients. • Team-oriented leader specializing in collaborating with cross-functional teams to optimize portfolios, identify value maximizing growth opportunities and develop and communicate appropriately sequenced strategies with actionable results. • Extensive experience in scientific and market assessment of early-stage and pipeline compounds and products for biopharmaceutical, medical technology and consumer health care clients. • Skills include framing and guiding strategic problem solving by leveraging hypothesis generation to guide primary and secondary research and data analysis to support findings and recommendations, inspiring ambition-driven strategic thinking with a pragmatic solutions-driven approach to problems, project management, and workshop / meeting facilitation. • MBA NYU Stern School of Business with focus in Management and Finance. • International experience living and working in Europe (London and Paris). Specialties: Pharma, Biotech, and Medical Device Strategy Consulting - Product, Brand, Technology, Portfolio, Franchise, Corporate Strategy Development; Specialty Pharmaceutical market access and distribution strategy and tactics.