Head, Digital and Media US Pet Health Marketing
Established in 1998, Scooter s Coffee has quickly distinguished itself as one of the premiere franchises in the exploding specialty coffee industry. Since we began franchising in 2001, we ve experienced rapid growth, with close to 200 locations now open or in development throughout the United States. We are currently in markets in 14 states: Arizona, Arkansas, California, Colorado, Florida, Georgia, Iowa, Kansas, Nebraska, Missouri, Oklahoma, South Dakota, Texas, and Utah.
Track record of leading innovation and transformation of technology, data and marketing strategies to increase sales, improve ROI, and build brand growth. Proven success leveraging customer insights to design and execute multi-channel marketing campaigns that balance short-term sales and long-term brand equity through increased conversion rate, enhanced loyalty, decreased churn, and incremental revenue. In-depth understanding of online marketing tools, best practices, and both traditional and emerging marketing channels. An innovative, strategic thinker and cultural leader with ability to cultivate relationships with internal and third-party partners across all organizational levels.
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