Mark Martinez Email Address

Manager, DSM Strategy and Compliance, Southern California Edison

At SCE, we provide electricity and energy efficiency rebates and incentives for lighting, CFLs, food service technology, HVAC, air conditioning and related electric appliances and systems to help manage electricity costs.

Mark is a senior program manager for Southern California Edison, with over 25 years experience in demand side management, specifically energy efficiency, demand response, water energy, and GHG guidance. His current responsibilities are for the policy oversight and guidance for demand response emerging markets and technology, which develops pilots and demonstrations to examine the opportunities for technological advances for improving load modifying and supply side demand response resources in all customer sectors (including storage and EVs). Previously, he was the lead for demand response in retail program policy and compliance, the statewide lead and witness for the IDSM Task Force and DR IDSM innovative pilots, and the policy lead for the California Water-Energy Nexus. During his carrer at SCE he has developed and managed programs in load management, demand subscription service, end use load research, innovative electric DSM technologies, and managed third party DR forward contracts and DSM construction engineering. During his statewide work in dynamic pricing and advanced metering he developed the SCE Energy OrbTM, deployed smart communicating thermostats, and continues to advance innovative concepts such as the integration of EE/DR/DG, automated DR and Cx, integrated demand side resource planning and deployment, and customer based storage and load shifting programs and technologies. Specialties: Regulatory coordination and collaboration for demand response, measurement and verification, strategic guidance and program development for IDSM, contract negotiation, general management and mentorship, training and education, public speaking and workshops