Charlene Stenger Email Address

Director of Marketing

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Charlene Stenger | Director of Marketing | CPG | CE Director of Marketing | Marketing Director | Consumer Packaged Goods, CPG | Consumer Electronics, CE | Consumer Goods | Product Marketing | Product Management | Channel Marketing A balanced “whole brain, creative yet analytical” Director of Marketing. Recognized for award-winning creativity coupled with solid analytical skills. A Marketing Director with over 20 years experience in product marketing, marketing communications, channel marketing, retail programs, product management, direct marketing, CRM, and market research. I am passionate about developing creative marketing programs which increase sales and provide a solid return on investment. Thrives in high energy, fast paced start-ups, turnarounds, and disruptive technology companies. Enjoys working in newly-created marketing positions. As a Marketing Director, I’m also passionate about unlocking the potential of people. I have revitalized and rebuilt Marketing Departments ranging in size from 1 to 17 professionals. I have been responsible for marketing budgets of up to $7 million, with P&L responsibility for a $35 million dollar product line. Key accomplishments in my career: • Helped Magellan Navigation grow from under $50 million to over $500 million by developing creative retail channel marketing and merchandising programs, and account specific hardware, software and accesory bundles. • Extended United Ad Label from a direct mail, catalog company to a direct response company by developing an Ecommerce website with over 8,500 searchable products, and instituting a CRM system for multi-channel campaigns. • Consistently met goal of providing 25% of sales from new products at Avery Dennison. • Developed and launched Avery Major League Baseball card collecting product line. Negotiated MLB license, and helped hire an independent toy rep sales force. Achieved placement in Toy’s R Us and retail accounts. Specialties: - Director of Marketing - Product Marketing - Marketing Communications - Brand Management - Strategic Marketing - Product Development - New Product Launches - Channel Marketing - Advertising and Public Relations - International Marketing (EMEA) - Retail Merchandising - CRM & Customer Loyalty - B2B and B2C Marketing - Direct Marketing & Database Marketing - Market Research - Social Media - Ecommerce - Budget Supervision - P&L - Marketing Department Leadership