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Charlene Stenger Email Address


Job Title

Director of Marketing

Southern California Edison

At SCE, we provide electricity and energy efficiency rebates and incentives for lighting, CFLs, food service technology, HVAC, air conditioning and related electric appliances and systems to help manage electricity costs.


Charlene Stenger | Director of Marketing | CPG | CE Director of Marketing | Marketing Director | Consumer Packaged Goods, CPG | Consumer Electronics, CE | Consumer Goods | Product Marketing | Product Management | Channel Marketing A balanced “whole brain, creative yet analytical” Director of Marketing. Recognized for award-winning creativity coupled with solid analytical skills. A Marketing Director with over 20 years experience in product marketing, marketing communications, channel marketing, retail programs, product management, direct marketing, CRM, and market research. I am passionate about developing creative marketing programs which increase sales and provide a solid return on investment. Thrives in high energy, fast paced start-ups, turnarounds, and disruptive technology companies. Enjoys working in newly-created marketing positions. As a Marketing Director, I’m also passionate about unlocking the potential of people. I have revitalized and rebuilt Marketing Departments ranging in size from 1 to 17 professionals. I have been responsible for marketing budgets of up to $7 million, with P&L responsibility for a $35 million dollar product line. Key accomplishments in my career: • Helped Magellan Navigation grow from under $50 million to over $500 million by developing creative retail channel marketing and merchandising programs, and account specific hardware, software and accesory bundles. • Extended United Ad Label from a direct mail, catalog company to a direct response company by developing an Ecommerce website with over 8,500 searchable products, and instituting a CRM system for multi-channel campaigns. • Consistently met goal of providing 25% of sales from new products at Avery Dennison. • Developed and launched Avery Major League Baseball card collecting product line. Negotiated MLB license, and helped hire an independent toy rep sales force. Achieved placement in Toy’s R Us and retail accounts. Specialties: - Director of Marketing - Product Marketing - Marketing Communications - Brand Management - Strategic Marketing - Product Development - New Product Launches - Channel Marketing - Advertising and Public Relations - International Marketing (EMEA) - Retail Merchandising - CRM & Customer Loyalty - B2B and B2C Marketing - Direct Marketing & Database Marketing - Market Research - Social Media - Ecommerce - Budget Supervision - P&L - Marketing Department Leadership

Last University
Duquesne University
Is based in Laguna Niguel.

Other people working at Southern California Edison:

Mario ProvenzanoGeneral Manager SAP Service Edison International
J. Sharer*******@sce.com
Diane ForteSouthern California Director
Kevin PayneChief Executive Officer
Robert LemoineDirector of Enterprise Risk Management, Insurance and Data Analytics
James BrowerSenior Financial Advisor
Jeff GoodingInformation Technology General Manager, Smart Grid Systems Engineering
Mark NguyenSenior Enterprise Architect (Solutions Arch
Michael Nuby**********@sce.com
Todd Inlander**********@sce.com
Mark MartinezManager, DSM Strategy and Compliance, Southern California Edison
Karen CheungDigital Products and Portfolio Senior Manager
Neil Shockey**********@sce.com
Frank StarkeSenior Digital Product Manager, Marketing + Digital
Marc Ulrich**********@sce.com
Jacqueline TrappHuman Resources, People and Culture Leader and Chief Human Resources Officer
Lorene Miller**********@sce.com
Tricia Yamagata**********@sce.com
David LotspeichSenior Technical Manager, Data Analytics and Reporting
Mark VolppInformation Technology Contracts Manager

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