Brian Gallagher Email Address

Board Member

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I am a strategically focused executive with over 30 years experience leading broadcast and digital media companies. I am a brand story teller and have always been passionate about the role of content in advertising. I pioneered the development of brand integration into marquee programming in the Australian broadcast sector. Naturally entrepreneurial, I built one of Australia's most successful brand funded programming business's, funding and producing over 1000 hours of mainstream television content. My experience encompasses the building of content and digital business's from start up stage through to commercial success as well as establishing partnerships with global leaders in Television, including CBS, NBC, Sony Pictures Television International, Viacom, Southern Star Endemol, Fremantle Media and more. In my current role as Chief Sales Officer at SCA I enjoy driving business growth for the many major advertisers and SME's that we support via our network of Radio, TV and Digital assets right across Australia by driving a passion for 'great ideas inspired by insight' across the team. In my current role I have enjoyed the strategic challenge of evolving the business from a traditional broadcast media player to a digital content and advertising business focused on expanding addressable audiences and building out ad tech and creative tools that drive revenue outcomes. I am also co-founder of and a major shareholder in Context Media, a video content production company which applies innovative video content funding models enabling local production of successful international and locally developed program formats. Specialties: Business Growth and Transformation, Advertising and Communications Strategy, Trade Marketing, Advertising Sales Strategy. Branded Content and Advertiser Funded programming - from strategy, to development to execution, digital ad product development, Enterprise Leadership, Business Strategy & Development, Revenue Strategy, Media Sales Operations