Sam Mcbride Email Address

Board Member

At RxBar, we believe that food should be simple and delicious without compromising nutrition. We believe that quality ingredients should never be sacrificed because of cost. We believe that foods should be consumed as nature intended. This is why we do what we do and as a company all of our products directly reflect these values.

Sam is an advisor, board member and the Founder of Colter Ventures. He's also the former Chief Operating Officer and Chief Sales Officer of RXBAR. At RXBAR, Sam led the organization’s supply chain, sales, marketing and operations teams. From 2014 to 2018 sales at RXBAR grew from $2 million to $220 million leveraging e-commerce and traditional retail distribution helping fuel its acquisition for $600 million by Kellogg in 2017. Sam got his start in finance at Wellspring Partners, focusing on healthcare mergers and acquisitions. From there he moved to LiveWatch Home Security, helping build one of the fastest-growing and most disruptive companies in the direct-to-consumer home security space before its acquisition by Ascent Capital for $67 million. Prior to RXBAR, Sam oversaw sales and marketing for 9 operating companies with a combined $180 million in annual revenue at the Rabine Group.